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Dear Team,

I’m honored and grateful that you will embark in this entrepreneurial journey with me. Let’s be clear, we have a common goal. I wish we were in the business of curing cancer or creating world peace. We are not. All we do is provide video content for small businesses, so why do I work so hard for such an un-inspiring business model? Let’s be frank, I do it for the money. I work hard and will continue to work hard because I believe it’s my obligation to provide for my family. I believe my family, and my future kids deserve the best. I also want to be financially wealthy so that if I want to buy a $165,000 sports car, then I will. If I want to take 3 months off and travel the world, then I will and you should also do the same if that’s what you want. Don’t settle. We only have one life. 

This is my WHY, and I imagine that it’s the same for you. Winter will come and we are going to be tested during difficult times, but I promise you that with hard work, being able to adapt and learn quickly, persistence, and a continued understanding of commerce, that we will thrive and enjoy the fruits of our labor. Just like Maslow’s hierarchy of needs, we need to focus on the fundamentals. Let’s work hard so we can be financially wealthy to provide food, shelter, and security for ourselves and our loved ones, and only then we can have the liberty to embark on a new journey to pursue self-actualization and meaningful goals that will make this world a better place. 

Action Step: Don’t forget your WHY.