Psychology and Price

Show Notes: September 11, 2021 A "nanogenerator" was created by Swiss researchers. It's flooring coated with nanocrystals that produces electricity when you step on it. https://www.techradar.com/news And The FTC is looking into why McDonald's ice cream machines are...

Free Samples during Covid.

Show Notes: September 8, 2021 Ireland’s Data Protection Commission fined Facebook’s WhatsApp $267 million for breaching EU privacy regulations by not being clear enough about the data it collects and how it uses...

What is sales?

What is sales?

Dear Team, I have been thinking about why people hate used car salesmen so much and why they are synonymous with being pushy, sleazy or just crooks. The answer is simple, it’s because most of the time they are only focused on trying to sell the car they wants to sell...

Product market fit

Product market fit

Dear Team, I realize that the only thing that matters is our product. The marketing, operations, system, procedures all doesn’t matter if we have a shitty product. We are in the start-up phase and we are learning but now I want to have a team dedicated to just...

Price

Price

Dear Team, I just finished taking a course in price psychology by Andrew Luttrell, Ph.D. If you are interested in taking the course yourself, then click here. If not, I can save you hours of time by summarizing the key topics for you.    Should you price the ending at...

Plan

Plan

Dear Team, I recently learned that humans are like ships in the middle of the ocean. If you don’t give it a captain, crew, or a specific destination to pursue, then the ship will drift and be taken by the currents of mother nature. The chances that the currents will...

Why

Why

Dear Team, I’m honored and grateful that you will embark in this entrepreneurial journey with me. Let’s be clear, we have a common goal. I wish we were in the business of curing cancer or creating world peace. We are not. All we do is provide video content for small...